2017 | Mermaid Waves | Chicago Fashion Destination

April 24, 2017

Double Denim Trouble: Photo Diary with Laudi Vidni


Hey Merbabes!  I was going to apologize for being MIA last week but I'm not going to.  It is super important to me to only offer you, my merbabe, the best content I can. If I don't have anything meaningful or inspiring to share I won't share it, to me that means, well-written, thoughtful, and purposeful. It's like when your mother told you "If you don't have anything nice to say don't say it".  I would hate for you to come to Mermaid Waves and leave feeling like you just wasted ten or even two minutes of you life.  Whether its as simple as a new way to rock your favorite jeans, or as complex as solving Instagram's new algorithm, I say complex v lightly, I only want to serve up the best of the best.  Because I am seriously tired of click-bait article after click-bait article screwing up my feed, if I see one of article titled "You won't recognize Kylie with her new hairstyle" I may explode, I will still recognize Kylie, we all will.  

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Anyways, today I am sharing with you a photo diary from a shoot I did with Laudi Vidni.  You may remember I worked with Laudi Vidni in the winter, see the shoot here, so I was excited to work with them again on their spring collection.  
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April 19, 2017

Dad Shoes: Your New 24/7 Shoe



Hey Merbabes!  My favorite style of shoe for over a year now has been the "dad shoe".   You know the shoe I am talking about.  They are easily recognizable with their thick sole, sensible color palette, and a hint of tech-nerd chic.  It is no coincidence that some of the most successful people are all known to rock the "dad shoe".  Steve Jobs rocked New Balances, the CEO of Zappos named Asics his shoe of choice.  They are power shoes, made for powerful people, like us, Merbabes.

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April 17, 2017

Babes in Boston: A Mini Restaurant Guide


Hey Merbabes! Last weekend I snuck off to Boston to visit my one of my favorite people in the universe.  When I was 16,  I spent the summer at Boston Ballet, so I was quite excited to go back to this cute little city.  The majority of my time outside the ballet studio was split between eating ice cream and shopping at urban outfitters, what else would 16 year old Dani do?  That being said I was excited to rediscover Boston and see what else the city has to discover.

I had a blast with my girl and also had some seriously good eats!  Aubrey and I are both vegetarian, as well as Aubrey being gluten free and myself being dairy-free (like 95% of the time).  We have a lot of restrictions between us but we both love to eat.  Dietary restrictions really don't feel like a restriction when you know the right places to go, so I am excited to share these finds with you.
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April 16, 2017

Rolling with the Homies: Salty Mermaid Swimwear



Hey Merbabes!  This Saturday's weather was what dreams are made of, so I did what any merbabe would; I threw on my favorite swimsuit, roller skates, and went to the beach.  You may recall I rocked my Salty Mermaid Suit all the way back in February, which was the last time it was warm enough to swap out my parka for a bikini.  The second I saw this weekends forecast I was ready to rock Salty Mermaid bikini #2.

Keep reading for the complete photo diary with Salty Mermaid Swimwear.
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April 12, 2017

Moody Thoughts and Timeless Silhouettes


Hey Merbabes!  How is your week going so far?  Mine is fa-lying by.  Throughout my school years all I ever wanted was the weeks to go as quick as possible, but now the end of the week just means there are still things on my todo list that didn't get touched.  I am a seriously productive person and have a killer work ethic, but even I have to face the facts that sometimes we can't do it all.  I blame it on ballet, I blame everything on ballet TBH, but I have a seriously hard time saying "no".  If someone asks me to do something I will always say yes; I will cover that extra shift, get the post in before the deadline, and I'll always eat the last slice of pizza.  I do love going above and beyond, duh, but often I do it because I never allow myself to say no.  Yesterday I said "no" to a very small task but I can't stop thinking about it,  I am so proud of myself.  That was a huge deal for me to allow myself to acknowledge that I am not only not the best person for the job but also that it wasn't something I wanted to be doing.  

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April 10, 2017

How I Simplified My Skincare Routine for Less Breakouts



Hey Merbabes!  Skin update #307 here, JK but honestly I think I am finally on to something that works.  I probably shouldn't be posting about it this soon because my skin is finally calming down and staying calm.  I don't want to jinx it, but I like sharing with you too much to keep this a secret.  As I always say all skin is different and this may not be the routine for you but if you are experiencing the acne troubles I am, you are probably willing to try literally anything.  For almost a month now I have been doing this routine religiously, yes every single day, and guess what? I have not had a breakout since.  That is crazy to me, but honestly I have probably had four new pimples over the entire month, which was what I used to wake up to daily.


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April 2, 2017

Creating a Personal and Authentic Brand on Instagram: The 5 Step Guide That Doesn't Suck


Hey Merbabes! Today I am talking Instagram.  Instagram is honestly my favorite thing to talk about, so lets jump right in.  I have long struggled with Instagram simply because I feel like I know too much.  I get Instagram, I understand how to grow numbers, authentically engage with followers, all while getting hundred "likes" in minutes.   I am not telling you this to say "I am smart, listen to me", but because I have done tons of research on Instagram and honestly I am not impressed.

As a young Generation Z chick I truly believe I rule the world of social media, and know more than anyone older than me.  What 19 year old doesn't?  Instagram is ingrained in my genetic makeup, I was snapping photos for Instagram and writing witty captions while my brain was still in its crucial stages of development.  So yes, I believe I have a better knowledge of Instagram than literally any 30 year old, or even a 23 year old.
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March 31, 2017

Sweat it Out: Athlesiure's Comfy Cousin


Hey Merbabes! Athleisure was the hottest word on the street for a while there, it almost seemed like we were all going to turn into legging-rocking, ponytail-sporting babes for the rest of our lives.  Do not fear, we are all still here wearing our favorite denim, and rocking t-shirts instead of workout tanks.

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March 28, 2017

The 10 Minute Hairstyle That Will Change Your Morning



Hey Merbabes!  If you have read anything I have written before I have probably complained about doing my hair.  I can't tell you why I have such a hatred for styling my hair but I do.  Actually that is a lie, I can tell you exactly why.  I have so much hair, although it appears that I have this lovely manageable mane in my photos, in reality I have an abundant mop on top of my head.  I don't even try to do anything remotely fancy with my hair, all I aspire to do is leave the house with a smooth semi decent hairstyle.

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March 26, 2017

Ditch Your Deodorant: Why You Should Be Charcoal Masking Your Armpits



Hey Merbabes!  I have been working with the amazing ladies at Scratch Goods, Chicago based food-grade skincare, for a few months now and it has seriously turned me into such a skincare junkie.  I am so much more aware of the ingredients that I put on my skin because 70% of those ingredients get absorbed into our bodies.  Deodorants/Antiperspirants are one of the worst products that we use.  Antiperspirant stops your body from purging toxins in order to stop your armpits from sweating.  When those toxins aren't allowed to leave the body they get trapped in the lymph nodes.  I am not here to tell you that your deodorant is going to give you cancer, I am not qualified for that but I do read enough on the internet to know that having aluminum trapped in your system is not great for your health.

You know I am all about mask-ing, it is my favorite noun turned verb, duh.  I was recently told to take a vacation on face masking (thats another story) so I had to find an alternative way to get my mask on.  That alternative is to charcoal mask my armpits.
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March 25, 2017

Double Bubble: Wear Pink like a Grown Woman (Kind of Not Really)


Hey Merbabes, remember when it was 80 degrees yesterday? Yeah me too, that was cool.  Today's rain but it is the perfect excuse for me to stay inside and get tons of stuff done.  Ok so probably not tons but there is a full page to-do list sitting next to me and I need to at least make some sort of dent.

I started off my Saturday at the gym with a couple miles on the treadmill and a yoga class.  That is going to be my new Saturday ritual, I feel so relaxed and accomplished, plus I came home to an egg sandwich and homemade baked fries.  This day is off to a such a good start I can hardly be bothered by this icky weather.  The look I am sharing with you today was inspired by yesterday sunshine has some major summer vibes.

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March 19, 2017

Gem Skin Care: Golden Sapphire Collection by Lionesse


Hey Merbabes! Today I am sharing with you the most chic and expensive product that has ever touched my face, ok lets be real, my entire being.  I am sure you have heard of Gem Skin Care by now and all the amazing, life changing benefits of covering your face in diamonds and pearls.  As a lover of all things extra, I aspire to put gems on my face as I imagine Paris Hilton does as part of her morning routine.

When the opportunity arose to partner with Lionesse to feature their Gem Skin Care products I was all in.  To be honest before trying Lionesse's Gem Skin Care products I could care less if they actually did anything for my skin, I was more interested in feeling like Kim Kardashian than seeing any skin improvements but I got the best of both worlds.
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March 16, 2017

Confessions of a Drama Queen: Making Peace With My Pimples




I have had acne for what seems like my entire life, I am pretty sure my first acne cream was prescribed to me when I was like nine because I was so self conscious about going to school with pimples on my face.  Looking back I am sure I had one tiny red dot but for me that felt like a death sentence.  I have tried every thing under the sun to rid myself of my spots.  Literally everything.  I have been on every prescription topical, I have tried every face mask, every serum, done all the facials, yet my face is still covered in spots.  I have cut things from my diet, I have switched my makeup, my shampoo, my laundry detergents, I have made my life revolve around my acne.  I sleep, eat, and breathe acne, its on my mind all the time.  When I wake up in the morning I can sense the new pimples that have popped up over night, without ever placing a finger on my face.  When I take a bite of one of my favorite foods all I can think about is the fact that I will probably have six new pimples within the week.  I am constantly hunting for a Snapchat filter to hide my pimples or creating new hand poses to strategically cover my blemishes and its honestly getting old.  How many times can a girl cry over a little red dot on her face.  The answer is a lot, I have cried and sobbed and cried again over nothing more than my acne.
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March 15, 2017

Born to be Mild: Transitional Weather Look + A Fanny Pack Hack


Hey Hey Merbabe!  Happy Wednesday, how is your week going so far?  It looks like our double snow day has wrapped up and now its finally time for spring.  Maybe? Please? But honestly probably not, so I have yet another look for you to rock during this treacherous time.  I am just so over wearing sweaters, luckily for us there are so many ways to slowly break out your spring favorites while still staying weather appropriate and more importantly warm!

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March 13, 2017

Check Me Out: Is This the Hottest Print of Spring 2017?



Hey Merbabes! It seems a little silly to be talking about the hottest print of Spring 2017 when there is snow on the ground, but here we are.  I'll be honest I am not mad about this snow, I have been waiting  all winter for this.  Better late than never, right?  Ok back to this season's hottest print, Gingham.  Gingham is such a classic but has gotten a major makeover this season.  The classic print has been placed over modern silhouettes and the results could not be any sweeter.  Although gingham comes in many different colors, the classic black and white caught my eye this time around.  These pieces can not only be paired with one another for a totally chic matching look, but can be separated and paired with your denim items for a casual Darcy's Wild Life inspired look.  I honestly am probably the only person who ever watched that show on Discovery Kids but every single time I think of gingham I picture Sara Paxton, the big city girl who moved to the country. LOL.

 I have gathered my favorite gingham pieces and put together a shopping guide just for you! Remember you can shop each piece by simply clicking right on the item you want to shop.  Which pieces are your favorites? I am so in love with the booties and the trench! To die for.
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March 12, 2017

Very On Brand: T-Shirt and Jeans Look


Hey Merbabe! Happy Sunday, I hope you had a killer weekend.  My weekend was both fabulous and productive and I am feeling ready to take on the week.  Yesterday I spent the day, like literally the entire day, uploading pieces from my closet onto Postmark.  Follow me on Postmark (@mermaidwaves) to shop pieces directly from my closet! Today, I started my morning off with a ballet class and now I am here writing to you and about to enjoy some lunch!  Leftover pizza topped with an egg is on the menu at our house.  If you have never thrown an egg over leftover pizza you are missing out, it is the perfect brunch creation.  I am not sure what the rest of my day holds but I am hoping it includes catching up on America's Next Top Model.  I accidentally saw a headline that named the winner while scrolling through Facebook so now I feel obligated to watch it as soon as possible.   

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This look is another go-to for winter to spring transitional weather.  I popped a winter coat over this look while running around throughout the day but when the temperatures perk up a few degrees you can rock this look sans coat.  I am so ready to get back to no jacket weather, February was such a mean tease Chicago. 
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March 9, 2017

Treat Yourself: George the Salon



Hey Merbabes! In my last post I mentioned that I was heading off to the spa, now I am here to tell you all about it.  I went over to George the Salon for a little pampering, to be honest my brain has been so all over the place I couldn't even remember what my appointment was for.  Luckily the ladies at George the Salon in Gold Coast had their lives I little more put together than I did.  I was in for a facial, perfect.

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March 8, 2017

Slip into Something More Comfortable: Sequins for Daytime


Hey Merbabe! How are you today? I am feeling pretty fabulous considering I am about to eat some vegan sloppy joes (recipe by minimalist baker), then later I am heading to the spa for some pampering.  My body currently feels like a potato chip so I am excited to relax a bit and hopefully de-crisp.  LOL.  I am all about treating yourself, like all the time.  Treating yourself doesn't have to be expensive or fancy, although it can be 😏, one of my recent favorites is soaking in a hot bath with a face mask on.  The face mask completely ups the relaxation level.  This week I also tested out a very chic golden sapphire mask that I will be sharing with you later this month, yay!  

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This look is one of my favorites of recent, I love when an outfit just comes to me.  Usually I sit on the floor of my closet looking up at the hundred of pieces clothing, thinking that there is not one outfit to be created in that whole mess.  This look just seemed so natural, all the pieces work together perfectly and create a killer look.  This look is also pretty fabulous because it is perfect for this awkward transitional season period and can be worn from day to night.  

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March 5, 2017

Play It Cool: Easy Winter Weekend Style


Hey Merbabes!  I am back with some new looks for you (yay!), I am going to be sharing more of the looks I wear on the reg.  Of course I wear everything I share on Mermaid Waves, I'm not a poser, but I am going to be sharing what I wear to brunch, to Whole Foods, and to do other mundane daily tasks.  Honestly though, no task is mundane when you make everyday a fabulous, fashionable celebration, and thats how I like to dress.  This looks are anything but ordinary, yet simple enough to rock on the daily!  Think of your favorite It Girls - Kendall, Bella, etc; they always look insanely chic in every single shot in the Daily Mail snap story, whether they are in sweatpants or in couture.  That is not by accident, nor a result of amazing genes (which they obviously have), its about knowing how to rock that effortless, cool-girl look.  

You could look good and feel good, or you can look amazing and feel amazing.  You choose, merbabe. 

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March 2, 2017

The Skincare Line You Need RN: Colleen Rothschild Beauty


Hey Merbabes! Does anyone else get in a major wardrobe rut in March? I always feel so uninspired during this awful winter to spring transitional period.  I usually end up wearing all denim all day, which is never a bad thing, but doesn't make for too exciting of a post.  I will of course be still sharing looks to help us get through the awful time together but until then I am back sharing some more beauty favorites.  Today we are talking skincare, my favorite. 

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February 28, 2017

Locks of Love: Personalized Hair Care with Function of Beauty


Hey Merbabes!  I am so hyped to share my latest find with you, it may be due to the extreme amount of matcha I have consumed today, but this brand is seriously amazing.  I decided to treat myself today (because its FAT TUESDAY my favorite holiday) by stopping at Starbucks and getting a matcha.  A matcha at Starbucks really means a huge plop of matcha powder in ice water, but there is just something about it.  I order matcha powder made with water and that is literally what you get, it doesn't need milk or sweetener, its perfect on its own.  It is like my version of a Big Mac, so bad its good.  Disclaimer: I have never had a Big Mac and can not confirm that a Starbucks matcha is anything like a Big Mac but in my mind that analogy works.   I am currently seeing stars from the amount of caffeine I have consumed so hold on tight because this post will probably have a lot of CAPS LOCK and exclamation points. YAY.  

Keep reading for more on the coolest haircare line and a link for $5 off your purchase.
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February 21, 2017

Calling all Merbabes: Salty Mermaid Swimwear


Hey Merbabes!  I love nothing more than finding a brand that speaks to me, but Salty Mermaid Swimwear literally went above and beyond by taking the words right out of my mouth!  How crazy amazing is this Merbabe suit?  Like what?! When I saw this suit I knew Salty Mermaid Swimwear and I were about to be best friends.  

Take a look through my photo diary featuring Salty Mermaid Swimwear.  I took these photos in Chicago, in February.  I will honestly never get over this past week of sunshine and warm weather.  
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February 19, 2017

SALE ALERT: The Final Days of Nasty Gal


Hey Merbabes!  Nasty Gal is in its final days, which is seriously sad.  Nasty Gal has long been a source of fashion inspiration for me, it is a brand that I and so many girls could relate to.  My love for the brand has grown since reading #GirlBoss and getting a behind the scenes look at the hustle and passion that went into the brand.  To be honest I have ready about 10 different articles trying to figure out what is going on with Nasty Gal but I can't.  It seems that Boohoo bought Nasty Gal and all of Nasty Gal's intellectual property will go to Boohoo. Whatever that means, it seems the Nasty Gal's future will be very different than its current existence.
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New York Fashion Week Diaries: Raindrop, Mesh Top


Hey Mer-babes!  It's Sunday, the sun is shining, and I have not one complaint in the world.  I have so many exciting projects to produce and put out soon, I can not wait to show them off to you babes.  I have been working on different projects constantly but still somehow seem so far behind!  No stress though, all the content will make it out into the internet eventually right?  How crazy is this Chicago weather we are having?  I happily walked 15,000 steps yesterday, that is seriously shocking for February.  I have had two different Via drivers tell me that it is the highest recorded temperatures in February in over 100 years, so its definitely true.  Be sure to read the full post and head to the bottom to catch the day three photo diary along with my final Fashion Week vlog!

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February 16, 2017

New York Fashion Week Diaries: Blowouts and Bombers


Hey Mer-babes!  Happy Thursday.  I have no idea where this week has gone, how has it already been a whole week since I sat in an airport cart for hours waiting to fly to NYFW? I am not neglecting you I have just been crazy busy with lots of exciting projects! No complaints here.  At this point I am sure  you have already read the full run-down of Fashion Week Day One, if not head there first then come back for New York Fashion Week day two!

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Plus head to the bottom of this post to see my Day Two VLOG!

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February 13, 2017

New York Fashion Week Diaries: Pajamas and The Rolling Stones


Hey Mer-babes! I feel like I have been so MIA lately, but it is because I have been turbo content creating.  I am sure by now you all know that I spent the weekend at New York Fashion Week which has been a joy.  I am on the plane back to Chicago and feeling so full and warm inside, but maybe thats because I just ate a bagel.  We are going to rewind for a hot second and start from the beginning of my New York Fashion Week journey.  

Be sure to read the full post and check out my first ever VLOG down below!


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February 5, 2017

Its Just an Illusion: How to Ditch Pants for Good


Hey Mer-babes!  Happy Super Bowl Sunday, LOL as if.  I'm only in it for the food and Lady Gaga, I don't want to brag but I picked out the most beautiful bag of golden tortilla chips at Whole Foods yesterday and I'm going in on those.  I am so ready to kick off this week because Thursday I leave for Fashion Week and I am beyond pumped.  Be sure you are ready for #content overload, I am talking Snapchats, Instagram live, Facebook live, Boomerangs, DAILY VLOGS, its all happening.  Be sure you are following along on all my channels and get ready to take on Fashion Week with me!

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February 4, 2017

Beauty Foodie: Eat (and Drink) Your Way to Better Skin

natural acne remedies

Hey Mer-babes! I am all about that clear and healthy skin, and I truly believe "you are what you eat". Everybody and their momma claims they have the perfect diet to clear up acne, or that you need to cut gluten, dairy, blah blah blah.  I am not here to tell you what not to eat because I nor anyone else should pretend to have that kind of authority over someone, but I am here to share some of my favorites foods and supplements to add to your diet.  Who doesn't want an excuse to add things to their diet? Literally no one.
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February 2, 2017

Nudes Over Dudes: Mixing Shades of White for Winter


Alternative Titles: 50 Shades of Beige, Bone Broth.

Hey Mer-babes! I am in a seriously good mood this morning, I have been planning out my February content, this month is looking fabulous. Between Beyonce's pregnancy announcement (I hope you've seen the whole shoot), Valentine's Day, and FASHION WEEK, February is about to kill.  I have been gathering some pieces for my Fashion Week wardrobe and of course couldn't wait just one week to show them off, my bad.  I am debuting some of my late winter / early spring purchases in this look but not all don't worry, I've got some beauties hidden up my sleeve until next week!

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January 31, 2017

The Ultimate Valentine's Day Gift Guide for the Sassy and Sweet Ladies in Your Life


Hey Mer-babes! I loveeee Valentine's Day which most people find shocking.  I guess my constant sarcasm and annoyance towards most people doesn't really exude lovey dovey-ness but Valentine's Day for me means so much more than chocolates + roses from a cute boy.  BORING.

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January 28, 2017

Playing Favorites: Week of January 23


Hey Mer-babes! Week four of 2017 is coming to a close and there are still enough good vibes floating around to create another weekly favorites round up.  Last week was about wellness and this week was all about treating myself, aka I literally sat around and ate potatoes all week.  Of course, I also worked my booty off in dance rehearsals and doubled up on Soul Cycle classes, and worked hard to plan new content because BALANCE!  Actually, maybe this week's theme is balance but this post isn't about the theme of the week, its about the GOOD STUFF.

Shall we?

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January 27, 2017

Pretty Kitty: Combining Simple Silhouettes for a Chic Winter Look


Hey Mer-babes!  This week seriously just zipped right past me, I honestly am not sure where I was for over half of it, but I did post a new YouTube video so check that baby out!  We finally had some pretty little snow flurries yesterday, and I was jumping for joy. Who else loves snow?  My only motivation to make it through Chicago's winters are faux fur coats and snow, therefore when there is no snow I rely heavily on faux fur coats (example A, B and C).

Fun Fact: A button on button-fly was undone during 75% of this shoot, which is why most of the shots are me facing away from the camera. LOL. 

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January 24, 2017

The Secret World of Finstagram: The Last Sacred Form of Social Media

If you are under 20 years old you probably have a finsta (a fake-instagram account that is under an unrecognizable username and kept private) or at least debate making one daily.  Even I have a secret finsta, sorry mom and dad,  I'm not cool or even up to date on the latest young people trends but I know having a finsta is hot.  Finstagram is filled with some shocking usernames (I choose to keep it clean but to each her own), unflattering and unedited pictures, and captions that you wouldn't believe were published to the internet.  A few months ago I was so over Instagram, I even wrote an article about it, but my love has recently been revived.
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January 22, 2017

Layer Player: Mini Skirt and Oversized Fur


Hey Mer-babes! Can we talk about the weather in Chicago this weekend, what a dream!  I am actually smiling in most of these photos, which is unusual because I am usually fighting back tears due to the cold.  Do you ever find that one piece that is just so perfectly you, you can't stop wearing it? That is how I feel with this coat.  I went through a panic (not usual) this morning because I felt like this coat completed my look, but I had just blogged this coat

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