November 2016 | Mermaid Waves | Chicago Fashion Destination

November 29, 2016

Candy Land: The Fashion Girl Way to Style All Your Sweaters

Hey Mer-babes! At the end of the day we are just all trying to reach fashion it-girl status am I right?  While we may not all be the next Gigi, or Alexa, or Chiara, we can dress like them.  I am all for being yourself and rocking you own style, I mean DUH thats literally why I started Mermaid Waves, but sometimes its fun to follow in the footsteps of your favorite leading lady.  For example, I was at work yesterday and a girl came in dressed sooo cute, like best outfit I've seen in a hot second.  She was rocking a beret and it totally inspired me to throw on a beret (shop similar) with my outfit today!  And TBH she was pretty rude, I knew I could rock a beret and be nice at the same time, berets and being polite are not mutually exclusive people.  That's the best part about taking inspiration from other people, you can make it your own by simply putting a smile on your face.  

I am obsessed with the oversized sweaters paired with culottes look that I have been seeing all over Instagram lately so I had to try it out for myself.  It was as successful in real life as it is on Instagram. This Gap sweater (shop here) is the perfect piece to rock this winter with literally everything, its beyond soft and pairs perfectly with any piece from culottes to jeans.  With my sweater I paired blush culottes (shop similar) that I originally wore as part of a two-piece set.  I love this blush tone, and I love that I am bringing it into winter with me.  Pastel tones can be made completely winter appropriate when paired with the right pieces, like an oversized sweater.  

I pulled this look together with a pair of glitter heels (shop similar).  These shoes perfectly tied together all the colors in this look.  This look is perfect for any event this holiday season.  What kinds of look do you want to see more of this season? Let me know below in the comments!

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November 27, 2016

Don't Stop the Shop: All the Best Cyber Monday Deals - UPDATED

Hey Mer-babes! Any shopping diva knows tomorrow is the real shopping holiday.  Cyber Monday has always been the biggest day to shop in my book.  The ability for me to never leave my house  makes Cyber Monday a real winner, no pants no problems.  Plus retailers tend to save the best for last, meaning Cyber Monday deals are the best deals of the shopping weekend.  Although I have already done some shopping these weekend, I couldn't resist, I am most excited about the amazing sales I have listed below.  These sales have already begun so you can get shopping immediately!

Below I have 24 sales listed with direct links for you to shop along with coupon codes for you to get you Cyber Monday on!  Happy Shopping! Snapchat (danimikay) me your purchases!


American Apparel- Still on!
Extra 60% of sale and 40% off sweater with code CYBER

American Eagle + Aerie - Still on!
50% off cold weather accessories and sweaters, BOGO on bralettes
Asos - Updated 
30% off party looks

22 more sales listed below!
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November 24, 2016

Girlfriend Gift Guide: Girl of the 21st Century

This gift guide is for the tech savvy girl in your life.  I literally couldn't find one tech gift guide geared towards women so I obviously had to create my own.   This guide isn't just for the tech savvy though, this guide has gifts that every girl in your life will love, trust me if I can figure out these products anyone can.   Between wearables such as a rose gold iWatch, a chic bracelet for your Fitbit tracker,  a charging bracelet, gadgets to up your selfie game, a printer for your hottest grams, and the chicest speaker out there, your ladies will be feeling the tech love this season.

Be sure to check out the rest of my gift guides here, along with a roundup of the best online Black Friday deals happening now!  Remember you can shop this guide by clicking directly on the product you want to buy.

Now, I am back to my couch to eat more holiday cookies! XOXO and happy shopping this weekend. May the odds be ever in your favor.


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Sorry Door Busters: Shop the Best Black Friday at Home

Hey Mer-babes!  I have never been one to get into the Black Friday madness,  I love staying at home, eating leftovers, and putting up the Christmas tree.  With the crazy online sales that have already begun TODAY there is really no excuse to leave the house tomorrow.  I have rounded up the best Black Friday sales from my favorite retailers and picked out some of the best deals. Here is a sneak peek at some of the amazing pieces I found for you.  Scroll down to shop the 30 pieces I have hand selected.



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November 23, 2016

Bye Bye Boring: Instantly Upgrade Your Look This Holiday Season

Hey Mer-babes!  It is almost Thanksgiving (god bless) which means it is officially the most wonderful time of the year.  While it truly is the most wonderful time of the year it is so easy to forget about ourselves in the mix.  Between Holiday shopping and parties the next month is like a mad dash to the New Year.   All that craziness combined with the cold weather makes it super simple to get in the jeans and sweater rut.  Thats why I am here! As your fashion fairy (mermaid?) godmother.  This one piece will instantly transform your everyday look into the perfect holiday party get up.  

I have had this mesh maxi dress (shop similar) for a few years now,  I found it on Black Friday for super cheap but I had no idea how to wear it.  It had no lining and former me could not figure out how on earth this dress was to be wearable but of course I bought it anyways, as the trend-spotter I am.  As you know I am living for layering this season, and I had an epiphany.  To wear the mesh dress over jeans, duh.  I have already been wearing my slip dresses over jeans so why would this dress be any different, hint: its not.   I have picked out some amazing mesh dresses for you in a widget below, some of these have slips that you can just snip out when you want to pair with jeans, or put back on when you want to wear it alone.  

Styling this dress is a breeze.  I put on a base outfit of flared jeans (shop here) and a simple black tank.  From there I added my mesh dress and BAM, Holiday Party Look.  Of course no look is complete without a killer accessories squad.  I am all about texture so this pink faux fur jacket (shop here) was the perfect addition, the shaggy fur with the flare jeans is serving up major disco vibes but with a modern feel.  A block heel boot (shop here) holds it own with all the fabric floating around above it.  

My sunnies are by 2 SEE LIFE which is my latest sunglass obsession.  I love these clear frames with the mirrored lens, these sunglasses can take on the feel of any look you pair them with.  You can use code DANIAM at checkout and receive a FREE pair when you buy 2 for $20! Merry Christmas to you babies! 
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November 22, 2016

Shop Small: Chicago's Best Local Pairings

There are few things I love more than Chicago.  The shopping, the food, and the art make me so proud to call this place my home.  Small businesses are what make Chicago the amazing city it is.  Without all of the local restaurants and retailers Chicago would be no different than any other city.  I am extremely proud that as an influencer I have the ability to support and showcase small businesses and hope that you will do the same!  This Saturday, November 26 is Small Business Saturday and I hope you will join me in celebrating at some of your favorite local spots.

Of course, I wouldn't leave you to roam the city all by yourself so I put together a guide to my favorite local spots.  These small business pairings are the perfect spots to hit up together neighborhood by neighborhood.



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November 21, 2016

Girlfriend Gift Guide: "She Leaves a Trail of Glitter Wherever She Goes"

Hey ladies! Welcome to the second edition of the Girlfriend Gift Guide, see the first edition here.  I am so excited to share this amazing collection of gifts with you.   These are for the sparkliest ladies in your life, who spread kindness like its confetti and never leave the house without a little sparkle.

There are a million ways you can shop on Mermaid Waves, above is the boutique tab that will allow you to shop my trend, holla-day, and fit boutique.  On every outfit post there are "shop the post" widgets that allow you to click right through and shop my look.  For my gift guide posts you can literally click on the item you want to shop and get right to shopping.


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November 19, 2016

Over and Over Again: Revive Your Favorite Off the Shoulder Top for Winter

Hey Mer-babes! Off the shoulder tops were huge this summer and has us all feeling super sassy.  Just because the temperatures are beginning to drop doesn't mean our sass levels have to drop with it.  Ok, side note, how excited are we that it SNOWED this morning? I'm excited, a month left until my birthday (#19onthe19th) and I am hoping for a white birthday.  I am loving all the layering I have been doing this season, I am not stopping now.  Your off the shoulder top can easily be layered over a blouse to create the perfect Friends-giving look.  

This off the shoulder top with the large ruffle detailing (shop similar here and here) is so wavy.  I paired it with a fitted oxford (shop here) making this the perfect holiday combination, right behind mashed potatoes and gravy.   I love the juxtaposition of the crisp white collar paired with the more bohemian silhouette on the off the shoulder blouse.  I styled this pairing with wide-leg pants (shop Kenzo x H&M here and similar here), these are the perfect holiday pants aka very pie friendly.  For a more laid-back vibe you could swap out the wide-leg pants for a skinny jean or the most pie friendly pants on the market, leggings.  When mixing patterns I tend to go towards one large and one small print as seen in this look.  The large florals on top pair nicely with a smaller geometric print on these wide-leg pants.   This top and pant came from the same KENZO X H&M collection making it super simple to rule out fears of clashing colors, like two reds that don't match, but I highly encourage you to go beyond one collection and mix pieces from all over.

Accessorizing such a bold look can seem a bit intimidating but it is so much fun.  This faux leather baseball cap (shop here) brought out the black bases throughout the look creating a seamless quality from head to toe.  Picking a bag was a breeze for this look, red and a touch of yellow means the pizza purse is coming out! Shop the pizza purse for under $50.  Not just any shoe can stand up to a wide-leg pant, I chose these block heeled booties (shop here).  Block heeled booties are huge this season and for good reason, I just had to hold myself back so hard from making any embarrassing rhyme jokes. 

Thanksgiving is less than a week away and it is officially Holiday shopping season! Let me know in the comments what kind of content you want to see over the next coming weeks.  Get ready for lots of gift guides, Cyber Monday deals, and holiday party looks!  Get a jumpstart on your holiday shopping by visiting my HOLLA-DAY shop!
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November 15, 2016

Treat Yourself: Kiehl's Apothecary Preparations

Hey dolls! You may have noticed a new addition to my skincare routine over on snapchat (danimikay), my personalized Kiehl's serum.  Kiehl's just launched Apothecary Preparations, an in-store only service that is personalized to each individual!  First, I sat down one on one with a Kiehl's expert to discuss my skin situation.  For me, I am a little oily, a little dry and super acne prone, which is not an easy combination to combat.  We took a look inside to Skin Atlas which made addressing my specific concerns super easy,  I pointed out which photos represented my skin, photos included different degrees of texture, redness, enlarged pores, and wrinkles.  Then, I ranked my specific concerns and decided on treating my skin with the pore minimizing and brightening complex.  

After the consultation is completed, I was given my customized bottle and box.  Inside the box is the Skin Strengthening Concentrate along with the pore minimizing complex and brightening complex.  The main ingredient in the concentrate is Squalane a botanical lipid that is highly compatible with your skin's natural oils.  The Skin Strengthening Concentrate is then combined with two complexes of your choice!  

Once I got home I activated the serum by emptying the two complexes into the strengthening complex.   I have been using this serum for only a few days now morning and night and I am already loving it.  I haven't had a break out since, which is rare for me.   The serum goes on light and dries completely matte.   The Apothecary Preparation service makes an amazing Holiday gift, you can bring your friend or family member into the Kiehl's store so they can sit down and experience it for themselves.  It is also the perfect way to treat yourself! Head into the store, pick up some holiday gifts, get a consultation and leave with an amazing product for yourself.

I have linked some Kiehl's products below that would make amazing holiday gifts if you are unable to visit a store in person.



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November 14, 2016

Pink and Pouffy: Wear Children's Clothes like an Adult.

Hey Mer-babes, happiest of Mondays.  This morning was a major struggle for me to get out of bed, the cold weather and the dark skies make it hard for even the morning-est morning person.  The best way to find some morning motivation is to think of something you're passionate about.  For me, that passion is this cape (shop here).  I got stopped all day with compliments and questions on this beauty, and I giggled to my self all day knowing where I found it.  The Target children's section, their little girl's section is honestly dreamy, full of fur vests, tulle, and pom-pons.  Children's clothes have a whimsy and playful quality that is hard to find in the real people world.   

I paired this cape with some other playful pieces to create a look that will launch you out of bed tomorrow morning.  This cashmere sweater (shop here) is so much vibrant and on major sale right now!  I am not a huge hot pink person but this sweater totally changed my mind, with just a pair of jeans its adds a little pizzaz (great word) to any look.  We all know I'm obsessed with denim so I won't bore you, but just take a look at these pans.  The two-tone jean (shop here on SALE!)  is super trendy while also being incredibly flattering.  It creates a super long leg line; the dark stripe is for your legs what bronzer is to your cheek bones!  I kept this look casual and weekend ready with a pair of white converse (shop here).   A pair of pink sunglasses (shop here) and my Fitbit (shop here) also brought some fun color to this look.  

In other news I can add emojis to my posts now.  I am thrilled.  😻🙆
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November 12, 2016

Girlfriend Gift Guide: "Women Who Wear Black Live Colorful Lives"

The Holidays are fast approaching (yay!) and that means you have lots of shopping to do.  I live for shopping, gifting and curating my picks, therefore this season is my favorite time of the year.  Today I am sharing with you the first of many gift guides for the Holidays.  The girlfriend gift guide series will feature a quote or phrase describing the gal these gifts are perfect for.  I don't love typing my friends by "sporty" or "girly" because I never seem to fit any of those molds, I decided to find quotes that describes the essence of the fabulous ladies in your life!

The first guide is for the girl who always wear black.  Whether she's chic and sleek like Kim K, edgy like Rihanna, or classic like Audrey or all of the above; her closet is a deep sea of black.  Don't be that friend that tries to get her to wear color, respect her monotone wardrobe with these amazing finds.  

Click on the item to be directed straight to shop!  Otherwise, links are provided below with coordinated numbers.  I am taking all the hassle out of Holiday shopping! Items 4, 5, and 6 are not clickable on the image but when you shop with the links below enter code "dani" at checkout for 15% off your purchase!  Be sure to head to the "BOUTIQUE" tab and shop more of my picks from trends, to fitness, to holiday gifts!

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November 10, 2016

Barbie Girl: How to Pair Bold Silhouettes with Bold Color

Hey Mer-babes!  A lot of craziness has gone down in the last 48 hours and even more negativity has been thrown out on into the world.  I am not here to comment on any of that, because honestly I don't know what say.  But I am here to bring you fun and fashionable content.  A good outfit does a lot for my personal morale, so if you need a little pick me up or even a distraction you have come to the right place.  

I am back wearing Kenzo x H&M.  I saw this piece in the first collection preview and just about died.  I love finding pieces that are super chic but also look like they are made for a five year-old.  Basically, this piece checked all my boxes.  Since Kenzo x H&M has come out I have worn more zebra print than I have my entire life, zebra is definitely not my go-to print but with the bold color and silhouette of this sweater it is impossible not to love.  The best part of this top is definitely the crocheted peplum, but also maybe the oversized sleeves.  Unfortunately this piece is no longer available but this top from the collection (shop here) and this ASOS blouse (shop here) are great alternatives.  A bold top like this can easily be paired with a simple pair of black skinny jeans, but where is the fun in that?  I went for a more "Disco Barbie" vibe and paired this bold top with some other bold pieces.  By balancing out the drama of this top with some other dramatic pieces it makes this piece a little less intimidating and a lot more fun.  

Light-wash denim flares (shop here) are a perfect fit for this sweater, they give this look a softness which is the perfect contrast.   A chunky heel (shop here) is the only shoe that could stand up to this look, the white heel has a mod vibe that pairs well with flares.  A candy-colored mini purse (shop similar here and here)  is such a fun way to tote around your belongings.  This multicolored bag perfectly ties in all the colors of look.  

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November 8, 2016

Thoughts on Instagram + My Favorite Accounts

When I was in middle school I wanted an iPhone so bad solely so I could have an Instagram Account.  I remember finally getting my first iPhone and immediately downloading the app, creating an account (@mermaidwaves since day one), and snapping my first photo with filter of course.  Instagram has grown a lot and I love it for that, back in the day I wanted so badly to get 100 likes on one of my photos to land on the popular page, 100 likes!  Today Instagram's reach and impact is so far beyond anything I could have imagined only a few short years ago.

I love Instagram an unhealthy amount, I work so hard on perfecting my little squares and take at least 100 photos before posting one.  I have no shame about it either, I will never pretend that I snap one photo and post it.  To give my feed an ounce of cleanliness, I try to edit each photo the same way.  I turn down the temperature and add the same filter to each shot.  Also, I try to vary the kinds of photos I post, a detail shot, full body, interior, etc; adding variety keeps you followers interested.

 I really tried to be that person that plans out all their content a week in advance and then like a ghost just posts photos based on a schedule, but I love Instagram too much.  I love sharing an exciting moment in my life when it happens, today I voted for the first time and I wanted to share that with my followers.  I follow so many amazing people who have crazy clean, perfect feeds and that is an art, I am not shaming that at all, but for me thats boring.  I am a real person with thoughts and feelings and I want my feed to have a life behind it.  I know that the way to grow your following the fastest is to have a perfect "aesthetic" feed, but honestly, I would rather grow slowly with people who genuinely love my content and want to know what I'm wearing, or eating, or thinking.

Instagram feels so fake to me right now and that hurts my soul.  If I get one more comment made solely of random emojis or a "cool" from some robot, I may cry.  Instead of continuing to complain about Instagram I wanted to share some of my favorite accounts run by really cool real people.  This was so hard narrowing it down because I follow some crazy amazing people.  This may have to become a monthly roundup!


Smiling after voting for the president. Wearing rose gold sunglasses and voting bracelet,


@LizzyPerridon - Her feed is full of fashion, food, and amazing travels.

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November 6, 2016

Zip It or Flip It: Kenzo x HM

The H&M designer collaboration comes once a year and usually all ends up on E-Bay for 800 times the original price.  But this year, it finally ended up in my closet.  Kenzo is one of my favorite designers, their use of bold color and pattern is always innovative and inspiring.  This was definitely not the year to miss out on another amazing collection, so I set my alarm early and got shopping.  Miraculously one of the six devices I had waiting on the website got through, and I got three amazing pieces that hopefully will be showing up at my doorstep soon.  I was so content, then one of my amazing followers informed me that there was still tons of merchandise in the store.   I ran (actually I walked) there immediately.  I have no idea how people had not purchased everything in sight but somehow there was tons of items still in the store, and I got to pick up one more piece. See entire collection, some is still available to shop online!

This coat is definitely the best piece of the entire collection, it is technically a mens piece so I didn't even look at it online, shame on me.  This coat is reversible, and the bottom of the jacket zips off to create a cute short bomber.  You can literally wear this coat a thousand ways, and it intend to do just that.  There are four bold patterns on this coat, it should come as no surprise that my favorite is the pink zebra.  A bold statement coat can elevate any look, I wanted this coat to be the star so I styled a super simple look to go with it.   This base outfit is my uniform from September to March.  A simple black turtleneck (shop here), paired with black flares (shop here), and black booties (shop here).  These amazing sunnies are by WearMe Pro,  I love the rectangular aviator shape (shop here), which is serving some major retro vibes.  

I am jumping in a Kenzo X H&M coat.

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November 4, 2016

Reduce, Reuse, Recycle: How to Get the Most Wear Out of Your Occasion Dresses

I love buying a new dress for each occasion, but I always feel so much guilt looking into my closet and seeing a row of beautiful dresses I have only worn once.  Your dresses deserve better than that, they deserve to be shown off and twirled around it multiple times.  The best way to make this happen is to shop smarter; when you are in the store before you purchase that perfect occasion dress try to imagine one other way to wear it.  Whether its for another season, with a different pair of shoes, or from day to night and vice-versa.  If you can immediately think of one other way to style it, chances are you will think of many more.   

I wore this dress for my graduation (see the look),  I knew this dress would be perfect for so many occasions when I bought it.  The best part about a versatile dress is that it may be a little unexpected for the occasion, wearing a marble print long wrap dress is a little unusual for a graduation dress, but when have I ever done anything ordinary.  The ability for me to wear this piece two seasons later and still look seasonally relevant means it was a great purchase.  

To restyle this wrap dress (shop similar here and here), I decided to go for a 70s inspired, pink, bohemian vibe.  I love pink faux fur jacket (similar here and here), it adds a little sass to any look.  I love throwing it on over a tee shirt with boyfriend jeans for an instant outfit boost.  It doesn't take a lot to revamp this occasion dress, just a different outlook! For my accessories I went with gold hoops  (shop here) and gold heels (shop similar), I love the little metallic pop to contrast the muted vibes up top.  I would just like to note that I called this fur jacket muted, LOL.   For any pink look, these pink sunnies (shop similar) are so necessary.  

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November 2, 2016

Target Finds: Beauty-Ful

I know I am not alone when I say that I am obsessed with Target.  If you follow me on snapchat you know that I literally snap the entire store, its just that good.  I love their active wear, their kids clothes are just beyond amazing, their bags are so trendy, and of course I could spend hours in the holiday section.  Target is basically a giant trap that I fall into every single time.

  I decided to do a round-up of the best beauty finds all from Target, these finds are super inexpensive yet so on trend!  I love beauty, I love anything that will de-puff me and make my skin look and feel amazing.  These items that I have rounded up are all skin care goodies, from sheet masks to bb creams, to eye masks.  These beauty basics will have you glowing (or at least faking that glow) in minutes.   All the products in this round-up are under $35 and most are under $10!

Mask


 Shop: Charcoal Mask, $3                                         Shop: Tiger Mask, $4

Charcoal is an amazing and natural detoxifier, and a sheet mask is a super simple way to detoxify.  Think of a sheet mask like a concentrated serum, it sits on your skin and works its magic then when you remove the mask, simply rub in the excess for a one-step facial.   This tiger moisturizing mask is so much fun.  Not only it is selfie magic, no filter needed, it has amazing benefits to nourish and hydrate your skin.

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