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December 7, 2016

Girlfriend Gift Guide: Novelty Bags

Hey BB Girl!  Are you still looking for the perfect holiday gift for your favorite babe (or yourself)?  Ive got you!  Novelty bags are the perfect gift for all the ladies in your life; whether your girl is a Disney princess, a fashion diva, a foodie or all of the above; there is a bag out there for her.  I am obsessed with novelty bags.  Give me any cute colorful shape with a shoulder strap and I'm in.  I have a pizza (or two), a fried egg, an Instagram logo, and a strawberry milk carton just to name a few.

Each novelty bag is so different from the other your collection can continue to grow and grow, making these bags a perfect gift!  I love to pair my novelty bags with a simple day time look like jeans and a tee shirt to really let my bag shine.  It is impossible to leave the house with a novelty bag and not be showered with compliments, I am serious. Try it.

 Below are the novelty bags that I have been obsessing over this season, along with the perfect keychains to turn any ordinary bag into something a little extra. 😉  These bags are all different price ranges as well making them the perfect choice for gift giving season.

Remember you can shop this post by clicking on the link coordinated with the numbers below, or by clicking directly on the bag you want to shop!   Shop my holiday gifts in my HOLLA-day shop along with the other Girlfriend Gift Guides!


XO and Happy Shopping!





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December 5, 2016

Make a Run for It: New Balance Chicago

Hey Mer-babes!  I am so excited to share with you my latest Chicago gem,  New Balance Chicago.  Yes, you read that right!  New Balance Chicago is family  run and has five locations across the Chicago land area.  I made my way over to the New Balance store in Lincoln Park for a shoe fitting.  As a ballet dancer I have had many pointe shoe fittings in my life time but had never had one that came close to the depth of this fitting. Seriously, the people in the store are so nice and accommodating I highly recommend you head in if you live in the Chicago-land area.  I literally had such a fun experience buying running shoes.  
  
First I got measured for size, I am usually between a 5.5 and a 6, which was the case at New Balance as well.  Then, I hopped up on the foot scanner which showed my V high arches, a proud moment for any dancer.  After the scan, I did a walking test to show my fitter how my feet moved when I was walking as opposed to standing still.  For me my main issues was the flexibility of my feet, high arches and flexible ankles allow your feet to wobble around without much restraint. 

No sweat because New Balance had the perfect shoes for my needs with had so many options.  I was first drawn to the lifestyle shoes, more relaxed fits for everyday wear.  They had shoes that were super chic and on trend, even ones that sparkled!  Even though I was drawn to those shoes I wanted to try on a more classic running shoe that New Balance is known for.  Being the old lady I am I of course chose their original model from the 80s, the 990 (shop here).  I literally fell in love, my aching feet actually stopped hurting for once in my life, I had to have them.  I love the classic silhouette and I love that they look like a New Balance, they aren't trying to be something they are not!

With my new kicks (shop here), I paired these New Balance leggings (shop here).  These leggings are so comfy I am wearing them as I am writing this post.  I love the thickness and texture, it makes them super flattering and more importantly warm.  I added a simple black jacket (shop here) and pom-pom hat (shop here) for a sporty-chic vibe.   

Head to the bottom of this post to enter to win a shoe fitting, free pair of New Balance kicks, and a gift card to shop! PLUS in case you don't win the contest, which you totally will, you can receive $10 off your next purchase by using code #NEWBALANCECHI10 in stores.  



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December 2, 2016

Mixing Animal Prints While Staying Chic: It Is Possible

Greetings Mermaids, Happy December!  Who else is a Sagittarius babe?!  I am just living for this month so far. Ok, so its the second day but just go with me on this one.  I have been working on some very exciting projects coming soon to Mermaid Waves and want to spill the big secrets so bad.  For now all I will tell you is its my golden birthday on December 19th and we are all going to be celebrating!  Be sure to sign up for my email list (on the right side bar) to stay updated and follow me on Snapchat (danimikay) because thats where I share all my news first! 

 It just got real cold real quick and my body is in shock.  Its 40 degrees today but its going to be forty degrees colder AKA zero degrees in less than a month.  Dressing cute when all you want to do is wear your entire bed out in public can be difficult, I know.  When you look good you feel good, and when you feel good the god-awful temperatures seem a little bit warmer.  That actually how that full saying goes, most people don't know that.  My favorite way to stay cozy and chic in the winter is with (faux) fur.  A lot of people seem to fear furs for the same reason they fear animal prints, they have a bad reputation.  Animal prints can be really bad or really good, I agree, but if you know how to style them right, you can load up on all the prints your heart desires.  

In this look I am wearing faux leather, faux fur, and faux python, that practically an entire petting zoo in one outfit; for a small girl like me that does sound a little bit crazy but its not.  I started the look with a simple base of a black turtleneck (shop here) and a silver leather dress (shop similar for $15).  People always ask me how I come up with my outfits, I usually say "IDK I just do" not because I am rude but because I just do!  It is so simple to pick out a base look and then build from there.  My next layer was these python boots (shop here on sale!), and next this vintage python bag (shop similar for $25).  The pythons are different colors completely which allows them to be paired together, no fear of clashing here!

For the last and final layer of this winter look I added my favorite faux fur coat (shop here).  This coat is such a statement piece and one of the best outerwear pieces I own.  It elevates any outfit into a super chic street style look.  In the depth I winter I love throwing it on over a pair of sweats and instantly go from sporty to sporty-chic.  So there we have, fur on leather on python! Now its your turn to take on the trend.  

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November 29, 2016

Candy Land: The Fashion Girl Way to Style All Your Sweaters

Hey Mer-babes! At the end of the day we are just all trying to reach fashion it-girl status am I right?  While we may not all be the next Gigi, or Alexa, or Chiara, we can dress like them.  I am all for being yourself and rocking you own style, I mean DUH thats literally why I started Mermaid Waves, but sometimes its fun to follow in the footsteps of your favorite leading lady.  For example, I was at work yesterday and a girl came in dressed sooo cute, like best outfit I've seen in a hot second.  She was rocking a beret and it totally inspired me to throw on a beret (shop similar) with my outfit today!  And TBH she was pretty rude, I knew I could rock a beret and be nice at the same time, berets and being polite are not mutually exclusive people.  That's the best part about taking inspiration from other people, you can make it your own by simply putting a smile on your face.  

I am obsessed with the oversized sweaters paired with culottes look that I have been seeing all over Instagram lately so I had to try it out for myself.  It was as successful in real life as it is on Instagram. This Gap sweater (shop here) is the perfect piece to rock this winter with literally everything, its beyond soft and pairs perfectly with any piece from culottes to jeans.  With my sweater I paired blush culottes (shop similar) that I originally wore as part of a two-piece set.  I love this blush tone, and I love that I am bringing it into winter with me.  Pastel tones can be made completely winter appropriate when paired with the right pieces, like an oversized sweater.  

I pulled this look together with a pair of glitter heels (shop similar).  These shoes perfectly tied together all the colors in this look.  This look is perfect for any event this holiday season.  What kinds of look do you want to see more of this season? Let me know below in the comments!

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November 27, 2016

Don't Stop the Shop: All the Best Cyber Monday Deals - UPDATED

Hey Mer-babes! Any shopping diva knows tomorrow is the real shopping holiday.  Cyber Monday has always been the biggest day to shop in my book.  The ability for me to never leave my house  makes Cyber Monday a real winner, no pants no problems.  Plus retailers tend to save the best for last, meaning Cyber Monday deals are the best deals of the shopping weekend.  Although I have already done some shopping these weekend, I couldn't resist, I am most excited about the amazing sales I have listed below.  These sales have already begun so you can get shopping immediately!

Below I have 24 sales listed with direct links for you to shop along with coupon codes for you to get you Cyber Monday on!  Happy Shopping! Snapchat (danimikay) me your purchases!


American Apparel- Still on!
Extra 60% of sale and 40% off sweater with code CYBER

American Eagle + Aerie - Still on!
50% off cold weather accessories and sweaters, BOGO on bralettes
Asos - Updated 
30% off party looks

22 more sales listed below!
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November 24, 2016

Girlfriend Gift Guide: Girl of the 21st Century

This gift guide is for the tech savvy girl in your life.  I literally couldn't find one tech gift guide geared towards women so I obviously had to create my own.   This guide isn't just for the tech savvy though, this guide has gifts that every girl in your life will love, trust me if I can figure out these products anyone can.   Between wearables such as a rose gold iWatch, a chic bracelet for your Fitbit tracker,  a charging bracelet, gadgets to up your selfie game, a printer for your hottest grams, and the chicest speaker out there, your ladies will be feeling the tech love this season.

Be sure to check out the rest of my gift guides here, along with a roundup of the best online Black Friday deals happening now!  Remember you can shop this guide by clicking directly on the product you want to buy.

Now, I am back to my couch to eat more holiday cookies! XOXO and happy shopping this weekend. May the odds be ever in your favor.


Shop the Guide:




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Sorry Door Busters: Shop the Best Black Friday at Home

Hey Mer-babes!  I have never been one to get into the Black Friday madness,  I love staying at home, eating leftovers, and putting up the Christmas tree.  With the crazy online sales that have already begun TODAY there is really no excuse to leave the house tomorrow.  I have rounded up the best Black Friday sales from my favorite retailers and picked out some of the best deals. Here is a sneak peek at some of the amazing pieces I found for you.  Scroll down to shop the 30 pieces I have hand selected.



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November 23, 2016

Bye Bye Boring: Instantly Upgrade Your Look This Holiday Season

Hey Mer-babes!  It is almost Thanksgiving (god bless) which means it is officially the most wonderful time of the year.  While it truly is the most wonderful time of the year it is so easy to forget about ourselves in the mix.  Between Holiday shopping and parties the next month is like a mad dash to the New Year.   All that craziness combined with the cold weather makes it super simple to get in the jeans and sweater rut.  Thats why I am here! As your fashion fairy (mermaid?) godmother.  This one piece will instantly transform your everyday look into the perfect holiday party get up.  

I have had this mesh maxi dress (shop similar) for a few years now,  I found it on Black Friday for super cheap but I had no idea how to wear it.  It had no lining and former me could not figure out how on earth this dress was to be wearable but of course I bought it anyways, as the trend-spotter I am.  As you know I am living for layering this season, and I had an epiphany.  To wear the mesh dress over jeans, duh.  I have already been wearing my slip dresses over jeans so why would this dress be any different, hint: its not.   I have picked out some amazing mesh dresses for you in a widget below, some of these have slips that you can just snip out when you want to pair with jeans, or put back on when you want to wear it alone.  

Styling this dress is a breeze.  I put on a base outfit of flared jeans (shop here) and a simple black tank.  From there I added my mesh dress and BAM, Holiday Party Look.  Of course no look is complete without a killer accessories squad.  I am all about texture so this pink faux fur jacket (shop here) was the perfect addition, the shaggy fur with the flare jeans is serving up major disco vibes but with a modern feel.  A block heel boot (shop here) holds it own with all the fabric floating around above it.  

My sunnies are by 2 SEE LIFE which is my latest sunglass obsession.  I love these clear frames with the mirrored lens, these sunglasses can take on the feel of any look you pair them with.  You can use code DANIAM at checkout and receive a FREE pair when you buy 2 for $20! Merry Christmas to you babies! 
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November 22, 2016

Shop Small: Chicago's Best Local Pairings

There are few things I love more than Chicago.  The shopping, the food, and the art make me so proud to call this place my home.  Small businesses are what make Chicago the amazing city it is.  Without all of the local restaurants and retailers Chicago would be no different than any other city.  I am extremely proud that as an influencer I have the ability to support and showcase small businesses and hope that you will do the same!  This Saturday, November 26 is Small Business Saturday and I hope you will join me in celebrating at some of your favorite local spots.

Of course, I wouldn't leave you to roam the city all by yourself so I put together a guide to my favorite local spots.  These small business pairings are the perfect spots to hit up together neighborhood by neighborhood.



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November 21, 2016

Girlfriend Gift Guide: "She Leaves a Trail of Glitter Wherever She Goes"

Hey ladies! Welcome to the second edition of the Girlfriend Gift Guide, see the first edition here.  I am so excited to share this amazing collection of gifts with you.   These are for the sparkliest ladies in your life, who spread kindness like its confetti and never leave the house without a little sparkle.

There are a million ways you can shop on Mermaid Waves, above is the boutique tab that will allow you to shop my trend, holla-day, and fit boutique.  On every outfit post there are "shop the post" widgets that allow you to click right through and shop my look.  For my gift guide posts you can literally click on the item you want to shop and get right to shopping.


Shop The Post:

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